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06/11/2023

Good news for msg: The IT and consulting company has been listed for the first time in the renowned Lünendonk list “The Market for Digital Experience Services in Germany”, coming in sixth at the first attempt. This result reflects the company's expertise and commitment to innovative solutions in the field of digital services.

The major future task for companies is to manage the multitude of communication channels and to extract comprehensive knowledge from customer data from different data silos and make it usable. This will allow them to make the entire customer dialog more personal and individual. msg accompanies organizations on this path, focusing on added value for people. After all, sustainable digital business models can only be developed if a solid technological foundation is in place and the needs of people are taken into account at the same time. msg’s inclusion in the Lünendonk list of “Digital Experience Services” shows that this is the right strategy.

About the survey

For Lünendonk's 2023 list of “Leading Providers of Digital Experience Services in Germany,” the IT market research and consulting firm used a multi-stage evaluation process to identify service providers that support companies in digital experience projects as full-service providers. Lünendonk defines “digital experience services” as the project-specific combination of various disciplines, expertise and skills that are required for the development and implementation of customer-centric strategies. These include topics such as customer experience consulting, customer journey analyses, UX design and IT implementation services such as software development and system integration. To be included in the Lünendonk list, providers must generate at least 60 percent of their revenue from management and IT consulting, digital agency services, software development and implementation, and systems integration. They must also generate either at least 30 percent of total revenue or at least 100 million euro with digital experience services.

Further information on the ranking “The Market for Digital Experience Services in Germany” by Lünendonk & Hossenfelder GmbH is available here.